Ausmooth — Crafting a New Benchmark for Eastern Spirits with a Global Vision
Company Overview
Ausmooth is an innovative liquor company headquartered in Victoria, Australia, dedicated to reinventing traditional Chinese Baijiu through modern craftsmanship. By blending Eastern heritage with Western innovation, Ausmooth aims to establish a high-end spirit brand that bridges cultures.
Guided by the mission "Let the world rediscover Baijiu" and the vision of being the "Pioneer of Australian Baijiu," Ausmooth is exploring new pathways for the globalization of this iconic spirit.
As the first to break geographical boundaries, Ausmooth pioneered Chinese Baijiu into the Australian distillation system, integrating natural Australian ingredients with international brewing techniques, paving a tangible path toward Baijiu's internationalization. Rather than merely replicating tradition, Ausmooth reinvents it.
Brand Positioning & Market Insights
Through extensive market research, the Ausmooth team identified two key insights:
1.Chinese consumers hold Australian-made products in high regard—valuing their clean environment, pure water sources, and natural ingredients.
2.Global awareness of Baijiu remains limited. There is a need for a more accessible, versatile expression of Baijiu to appeal to international audiences.
Positioned as a globally oriented, premium innovative Baijiu brand, Ausmooth targets China’s mainstream consumer market and high-end overseas Chinese social settings, while gradually expanding into emerging markets across Europe, North America, and Southeast Asia, where interest in oriental spirits is growing.
Ingredient Innovation & Technical Breakthroughs
The core of Ausmooth's products lie three pillars: unique ingredients, fusion of craftsmanship, and exceptional flavour:
1.Australian sugarcane is used as a key ingredient, offering natural fruity aromas while avoiding artificial flavorings, and fully embodies the brand’s “natural and additive-free” philosophy.
2.Traditional Chinese grains such as wheat and sorghum are retained to preserve the cultural and flavour heritage of Baijiu.
3.The production process fuses Chinese solid-state fermentation methods with Western multi-stage distillation and post-treatment techniques. Long fermentation periods under strictly controlled temperature and humidity conditions yield a spirit that is silky, rich in layers, and smooth on the palate with a lingering finish.
This fusion of Eastern craftsmanship + Western science results in a unique product identity and modern, globally resonant expression of traditional Baijiu.
Product Portfolio & Global Recognition
Ausmooth currently offers three flagship products:
1.Ausmooth 507: 500ml, 50% ALC/VOL – classic smooth edition
2.Ausmooth 609: 750ml, 53% ALC/VOL – enhanced edition for premium banquets
3.Ausmooth Kangaroo Tonic: 500ml, 50% ALC/VOL – infused with kangaroo essence and goji berries for wellness and enjoyment
In 2025, all three products won Bronze Medals at the International Wine & Spirit Competition (IWSC), one of the world’s most prestigious spirits competitions. This marked the first global recognition for Australian-produced Baijiu and a significant step toward Baijiu’s global acceptance.
Three Key Advantages Over Traditional Baijiu
1.Smooth and Hangover-Free Experience: Western distillation techniques and extended fermentation reduce impurities and fusel oils, resulting in a purer spirit with no harsh aftereffects.
2.Internationally Friendly Flavour: Softer, fruitier taste compared to traditional Baijiu, ideal for first-time international consumers.
3.Health Conscious and Functional: Infusions like Kangaroo Tonic blend traditional nourishment with modern consumer wellness trends, expanding Baijiu’s value dimension in new consumption scenarios.
Brand Vision & Future Growth
Ausmooth is more than just a spirit, it is a cultural symbol. It represents a deep dialogue between Eastern brewing philosophy and Western technological rationality. It also marks Australia’s debut as a new Baijiu, producing region on the global stage.
With the aspiration to create “an oriental elixir from Australia,” Ausmooth seeks to introduce, normalize, and eventually popularize Baijiu worldwide. Moving forward, the company will continue to expand its presence in China, Australia, Southeast Asia, Europe, and North America, building a new international brand ecosystem centered around Baijiu, integrating health, culture, and social connection.